<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/09\/Inspiration-Board.png” title_text=”Inspiration-Board” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” url=”https:\/\/www.pinterest.ca\/kdelucadesign\/” url_new_window=”on” sticky_enabled=”0″][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ inline_fonts=”Roustel” global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”20px||||false|false” sticky_enabled=”0″]
The Process<\/span><\/h2>\nDiscovery: Reflecting on Roots and New Beginnings<\/em><\/h4>\nAs I began this process, I found myself reflecting deeply on my personal journey. The passing of my dad last Christmas brought into sharp focus the importance of family legacy. I remembered his words encouraging me to “focus on work that you love,” and I knew this brand would be a testament to that advice.<\/p>\n
The ampersand, a symbol I had tattooed on my ankle after my divorce as a reminder that there’s always more to life, became a central element in my thoughts. It represented continuity, growth, and the endless possibilities that lie ahead.<\/p>\n
Conceptualization: Blending Personal Symbolism with Professional Expertise<\/em><\/h4>\nWith these personal elements in mind, I began sketching concepts that would bring together my name, the ampersand, and visual representations of design and balance. I wanted to create something that felt both personal and professional.<\/p>\n
Design Development: Crafting a Visual Language<\/em><\/h4>\nAs I refined my concepts digitally, I gravitated towards a color palette that reflected both my personal tastes and the brand’s sentiment:<\/span><\/p>\n\n- Sage green<\/strong>, my favorite color, representing growth and renewal<\/li>\n
- Coral<\/strong>, adding a vibrant, energetic touch<\/li>\n
- Sunset orange<\/strong>, warm and inviting, symbolizing new horizons<\/li>\n<\/ul>\n
These colors not only pleased my aesthetic sense but also created a unique combination that stood out in the design and finance spheres.<\/p>\n
Finalization: Bringing It All Together<\/em><\/h4>\nThe final stage involved creating a comprehensive brand system that could flex and grow with my business while always remaining true to its roots.<\/p>[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]
<\/p>\n
The Solution<\/h2>\nThe Logo<\/em><\/h4>\n<\/p>\n
The final logo for Kelly De Luca Design & Co. prominently features my last name, De Luca, honoring my family heritage and my father’s memory. The ampersand takes center stage, not just as a grammatical conjunction, but as a personal symbol of continuity and endless possibilities.<\/p>\n
The typography is clean and modern, reflecting professionalism, while the stylized ‘i’ and ‘o’ form an visual interest making it more unique.\u00a0\u00a0<\/p>\n
<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/08\/KDelucaDesign-Co_Final.png” alt=”Kelly De Luca Design & Co. Logo” title_text=”KDelucaDesign & Co_Final” _builder_version=”4.27.0″ _module_preset=”default” width=”62%” max_width=”100%” module_alignment=”center” custom_padding=”50px||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]
<\/p>\n
The Brand Board<\/em><\/h3>\nColor Palette<\/strong><\/p>\n\n- Sage green: My favorite color, representing growth and the foundational nature of good design<\/span><\/li>\n
- Sunset orange: Warm and inviting, symbolizing the new horizons we help our clients achieve<\/li>\n
- Coral: Adding vibrancy and energy, reflecting the excitement of creative work<\/li>\n<\/ul>\n
\u00a0Typography<\/strong>: A pairing of a sleek sans-serif for headings and a readable serif for body text, balancing modern design with timeless elegance.<\/span><\/p>\nSecondary Graphics<\/strong>: Abstract patterns inspired by the ampersand, financial graphs, and design grids, reinforcing the brand’s dual focus on design and financial empowerment.<\/span><\/p>\nImage Style<\/strong>: Bright, clean imagery focusing on workspaces, design tools, and financial elements, always with a personal, relatable touch.<\/span><\/p>\n<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/09\/Kelly-De-Luca-Design-Co.-Brandboard.png” title_text=”Kelly De Luca Design & Co. – Brandboard” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”75%” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” border_width_all=”1px” border_color_all=”#D4DACC” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]
The Impact<\/h2>\n
This brand identity has become more than just a professional logo\u2014it’s a daily reminder of my journey, my father’s advice, and my commitment to helping others through design and financial empowerment. It has:<\/p>\n
\n- Create a strong emotional connection with clients through the brand’s personal story.<\/span><\/li>\n
- Reinforced my unique positioning at the intersection of design and finance<\/li>\n
- Provided a flexible system that grows and adapts with my business<\/li>\n<\/ul>\n
Closing Thoughts<\/h2>\n
Creating this brand was a profound experience in visually articulating who I am and what I stand for. It reminded me that the most powerful brands are those rooted in authentic stories and genuine passions. Through this process, I’ve not only created a brand I’m deeply proud of but also strengthened my ability to guide clients in uncovering and expressing their own unique brand stories.<\/p>\n
Now I won’t lie…. designing for yourself is extremely tough, like they say we are our worst clients. But happy I can file this in the done pile. \ud83d\ude4c\ud83c\udffc<\/p>\n
\n<\/p>\n
As I began this process, I found myself reflecting deeply on my personal journey. The passing of my dad last Christmas brought into sharp focus the importance of family legacy. I remembered his words encouraging me to “focus on work that you love,” and I knew this brand would be a testament to that advice.<\/p>\n
The ampersand, a symbol I had tattooed on my ankle after my divorce as a reminder that there’s always more to life, became a central element in my thoughts. It represented continuity, growth, and the endless possibilities that lie ahead.<\/p>\n
Conceptualization: Blending Personal Symbolism with Professional Expertise<\/em><\/h4>\nWith these personal elements in mind, I began sketching concepts that would bring together my name, the ampersand, and visual representations of design and balance. I wanted to create something that felt both personal and professional.<\/p>\n
Design Development: Crafting a Visual Language<\/em><\/h4>\nAs I refined my concepts digitally, I gravitated towards a color palette that reflected both my personal tastes and the brand’s sentiment:<\/span><\/p>\n\n- Sage green<\/strong>, my favorite color, representing growth and renewal<\/li>\n
- Coral<\/strong>, adding a vibrant, energetic touch<\/li>\n
- Sunset orange<\/strong>, warm and inviting, symbolizing new horizons<\/li>\n<\/ul>\n
These colors not only pleased my aesthetic sense but also created a unique combination that stood out in the design and finance spheres.<\/p>\n
Finalization: Bringing It All Together<\/em><\/h4>\nThe final stage involved creating a comprehensive brand system that could flex and grow with my business while always remaining true to its roots.<\/p>[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]
<\/p>\n
The Solution<\/h2>\nThe Logo<\/em><\/h4>\n<\/p>\n
The final logo for Kelly De Luca Design & Co. prominently features my last name, De Luca, honoring my family heritage and my father’s memory. The ampersand takes center stage, not just as a grammatical conjunction, but as a personal symbol of continuity and endless possibilities.<\/p>\n
The typography is clean and modern, reflecting professionalism, while the stylized ‘i’ and ‘o’ form an visual interest making it more unique.\u00a0\u00a0<\/p>\n
<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/08\/KDelucaDesign-Co_Final.png” alt=”Kelly De Luca Design & Co. Logo” title_text=”KDelucaDesign & Co_Final” _builder_version=”4.27.0″ _module_preset=”default” width=”62%” max_width=”100%” module_alignment=”center” custom_padding=”50px||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]
<\/p>\n
The Brand Board<\/em><\/h3>\nColor Palette<\/strong><\/p>\n\n- Sage green: My favorite color, representing growth and the foundational nature of good design<\/span><\/li>\n
- Sunset orange: Warm and inviting, symbolizing the new horizons we help our clients achieve<\/li>\n
- Coral: Adding vibrancy and energy, reflecting the excitement of creative work<\/li>\n<\/ul>\n
\u00a0Typography<\/strong>: A pairing of a sleek sans-serif for headings and a readable serif for body text, balancing modern design with timeless elegance.<\/span><\/p>\nSecondary Graphics<\/strong>: Abstract patterns inspired by the ampersand, financial graphs, and design grids, reinforcing the brand’s dual focus on design and financial empowerment.<\/span><\/p>\nImage Style<\/strong>: Bright, clean imagery focusing on workspaces, design tools, and financial elements, always with a personal, relatable touch.<\/span><\/p>\n<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/09\/Kelly-De-Luca-Design-Co.-Brandboard.png” title_text=”Kelly De Luca Design & Co. – Brandboard” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”75%” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” border_width_all=”1px” border_color_all=”#D4DACC” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]
The Impact<\/h2>\n
This brand identity has become more than just a professional logo\u2014it’s a daily reminder of my journey, my father’s advice, and my commitment to helping others through design and financial empowerment. It has:<\/p>\n
\n- Create a strong emotional connection with clients through the brand’s personal story.<\/span><\/li>\n
- Reinforced my unique positioning at the intersection of design and finance<\/li>\n
- Provided a flexible system that grows and adapts with my business<\/li>\n<\/ul>\n
Closing Thoughts<\/h2>\n
Creating this brand was a profound experience in visually articulating who I am and what I stand for. It reminded me that the most powerful brands are those rooted in authentic stories and genuine passions. Through this process, I’ve not only created a brand I’m deeply proud of but also strengthened my ability to guide clients in uncovering and expressing their own unique brand stories.<\/p>\n
Now I won’t lie…. designing for yourself is extremely tough, like they say we are our worst clients. But happy I can file this in the done pile. \ud83d\ude4c\ud83c\udffc<\/p>\n
\n<\/p>\n
As I refined my concepts digitally, I gravitated towards a color palette that reflected both my personal tastes and the brand’s sentiment:<\/span><\/p>\n These colors not only pleased my aesthetic sense but also created a unique combination that stood out in the design and finance spheres.<\/p>\n The final stage involved creating a comprehensive brand system that could flex and grow with my business while always remaining true to its roots.<\/p>[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”] <\/p>\n <\/p>\n The final logo for Kelly De Luca Design & Co. prominently features my last name, De Luca, honoring my family heritage and my father’s memory. The ampersand takes center stage, not just as a grammatical conjunction, but as a personal symbol of continuity and endless possibilities.<\/p>\n The typography is clean and modern, reflecting professionalism, while the stylized ‘i’ and ‘o’ form an visual interest making it more unique.\u00a0\u00a0<\/p>\n <\/p>[\/et_pb_text][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/08\/KDelucaDesign-Co_Final.png” alt=”Kelly De Luca Design & Co. Logo” title_text=”KDelucaDesign & Co_Final” _builder_version=”4.27.0″ _module_preset=”default” width=”62%” max_width=”100%” module_alignment=”center” custom_padding=”50px||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”] <\/p>\n Color Palette<\/strong><\/p>\n \u00a0Typography<\/strong>: A pairing of a sleek sans-serif for headings and a readable serif for body text, balancing modern design with timeless elegance.<\/span><\/p>\n Secondary Graphics<\/strong>: Abstract patterns inspired by the ampersand, financial graphs, and design grids, reinforcing the brand’s dual focus on design and financial empowerment.<\/span><\/p>\n Image Style<\/strong>: Bright, clean imagery focusing on workspaces, design tools, and financial elements, always with a personal, relatable touch.<\/span><\/p>\n <\/p>[\/et_pb_text][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/09\/Kelly-De-Luca-Design-Co.-Brandboard.png” title_text=”Kelly De Luca Design & Co. – Brandboard” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”75%” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” border_width_all=”1px” border_color_all=”#D4DACC” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”] This brand identity has become more than just a professional logo\u2014it’s a daily reminder of my journey, my father’s advice, and my commitment to helping others through design and financial empowerment. It has:<\/p>\n Creating this brand was a profound experience in visually articulating who I am and what I stand for. It reminded me that the most powerful brands are those rooted in authentic stories and genuine passions. Through this process, I’ve not only created a brand I’m deeply proud of but also strengthened my ability to guide clients in uncovering and expressing their own unique brand stories.<\/p>\n Now I won’t lie…. designing for yourself is extremely tough, like they say we are our worst clients. But happy I can file this in the done pile. \ud83d\ude4c\ud83c\udffc<\/p>\n <\/p>\n\n
Finalization: Bringing It All Together<\/em><\/h4>\n
The Solution<\/h2>\n
The Logo<\/em><\/h4>\n
The Brand Board<\/em><\/h3>\n
\n
The Impact<\/h2>\n
\n
Closing Thoughts<\/h2>\n
\n
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