{"id":242162,"date":"2018-10-02T04:44:56","date_gmt":"2018-10-02T04:44:56","guid":{"rendered":"https:\/\/kellydeluca.com\/?post_type=project&p=242162"},"modified":"2024-10-02T22:58:50","modified_gmt":"2024-10-02T22:58:50","slug":"le-sushi-shack","status":"publish","type":"project","link":"https:\/\/kellydeluca.com\/fr\/project\/le-sushi-shack\/","title":{"rendered":"Le Sushi Shack"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”annettepro_dark_background” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f5f5f5″ custom_padding=”1%||1%||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”EB Garamond||||||||” text_text_color=”#FFFFFF” header_2_font_size=”28px” header_5_font_size=”18px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Fishing Boat Inspired: Le Sushi Shack<\/span><\/h1>\n
Crafting a Unique Visual Identity for a Mountain-Based Sushi Restaurant<\/em><\/span><\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||11px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-Sushi-Shack-Logo.png” title_text=”KDeLucaDesign – Project – Sushi Shack – Logo” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”21%” width_tablet=”21%” width_phone=”73%” width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Le Sushi Shack<\/a>, nestled in the picturesque town of Mont-Tremblant, sought a distinctive brand identity that would blend the freshness of sushi with the charm of old wooden fishing boats. Our challenge was to create a visual narrative that would resonate with both locals and tourists in this popular mountain resort.<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”15px||4px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-Sushi-Shack-Business-Card.png” title_text=”KDeLucaDesign – Project – Sushi Shack – Business Card” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-Sushi-Shack-Sushi-Pizza.png” title_text=”KDeLucaDesign – Project – Sushi Shack – Sushi Pizza” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Solution<\/h2>\n

We crafted a brand identity that seamlessly merges the restaurant’s culinary focus with its desired aesthetic. The design palette draws inspiration from small wooden fishing boats of warmer climates, featuring a harmonious blend of whites, pale blues, aquas, and greige\/brown tones. This color scheme not only reflects the warm, coastal theme but also complements the mountain surroundings of Tremblant.<\/p>\n

The logo design is a unique representation of Le Sushi Shack’s concept:<\/span><\/p>\n

Two-Part Structure:<\/strong> The logo is split into two distinct parts, emphasizing the “shack” aspect of the restaurant.<\/p>\n

Wood Texture:<\/strong> We incorporated a rough wood-like texture throughout the logo, evoking the rustic charm of small fishing boats.<\/p>\n

Rounded Bottom:<\/strong> The lower part of the logo features a rounded bottom, reminiscent of a boat’s hull.<\/p>\n

Pointed Top:<\/strong> The upper part of the logo has a pointed top, representing the roof of a shack.<\/p>\n

Fish Icon:<\/strong> Integrated within the logo is a distinctive fish icon that appears to be carved out of wood. This element serves as a powerful visual for brand recall and can also be used separately across various brand applications.<\/p>\n

 <\/p>\n

Key Deliverables<\/h2>\n
    \n
  • Logo Design<\/li>\n
  • Secondary Icon\u00a0<\/li>\n
  • Patterns \/ Textures<\/li>\n
  • Brand Board<\/li>\n
  • Business Card Design<\/li>\n
  • Shopping Bag<\/li>\n<\/ul>\n
      <\/ul>\n

      [\/et_pb_text][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-Sushi-Shack-Bag.png” title_text=”KDeLucaDesign – Project – Sushi Shack – Bag” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-Sushi-Shack-Signage.png” title_text=”KDeLucaDesign – Project – Sushi Shack – Signage” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/LeSushiShack_BrandBoard-01-scaled.jpeg” alt=”KDeLucaDesign – Project – LeSushiShack – BrandBoard” title_text=”KDeLucaDesign – Project – LeSushiShack – BrandBoard” _builder_version=”4.27.0″ _module_preset=”default” border_width_all=”1px” border_color_all=”#2F392A” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-Sushi-Shack-Message.png” title_text=”KDeLucaDesign – Project – Sushi Shack – Message” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      This project was completed while working as an Art Director at Strategies.<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav prev_text=”Previous Project” next_text=”Next project” _builder_version=”4.16″ _module_preset=”default” title_font=”|||on|||||” title_letter_spacing=”2px” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

      Fishing Boat Inspired: Le Sushi Shack Crafting a Unique Visual Identity for a Mountain-Based Sushi RestaurantLe Sushi Shack, nestled in the picturesque town of Mont-Tremblant, sought a distinctive brand identity that would blend the freshness of sushi with the charm of old wooden fishing boats. Our challenge was to create a visual narrative that would […]<\/p>","protected":false},"author":1,"featured_media":242167,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[28],"project_tag":[102,98,101,99,124,123],"class_list":["post-242162","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-visual-identity","project_tag-brand-board","project_tag-branding","project_tag-business-card","project_tag-logo-design","project_tag-signage","project_tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project\/242162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/comments?post=242162"}],"version-history":[{"count":5,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project\/242162\/revisions"}],"predecessor-version":[{"id":242187,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project\/242162\/revisions\/242187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/media\/242167"}],"wp:attachment":[{"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/media?parent=242162"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project_category?post=242162"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project_tag?post=242162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}