{"id":242216,"date":"2020-10-03T21:08:17","date_gmt":"2020-10-03T21:08:17","guid":{"rendered":"https:\/\/kellydeluca.com\/?post_type=project&p=242216"},"modified":"2024-10-03T21:10:54","modified_gmt":"2024-10-03T21:10:54","slug":"balai-blanc","status":"publish","type":"project","link":"https:\/\/kellydeluca.com\/fr\/project\/balai-blanc\/","title":{"rendered":"Balai Blanc"},"content":{"rendered":"[et_pb_section fb_built=”1″ module_class=”annettepro_dark_background” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f5f5f5″ custom_padding=”1%||1%||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”EB Garamond||||||||” text_text_color=”#FFFFFF” header_2_font_size=”28px” header_5_font_size=”18px” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]

Clean & Naturally Green: Balai Blanc<\/span><\/h1>\n
Eco-Chic Branding for Residential Cleaning Services
<\/em><\/span><\/h5>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||11px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-BalaiBlanc_Logo.png” title_text=”KDeLucaDesign – Project – BalaiBlanc_Logo” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”49%” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

Balai Blanc<\/a>, an eco-responsible residential cleaning company, sought a brand identity that would reflect their commitment to cleanliness and environmental consciousness. Our goal : to create a visual language that communicated both the effectiveness of their cleaning services and their dedication to sustainable practices.<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”15px||4px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-BalaiBlanc_BusinessCard.png” title_text=”KDeLucaDesign – Project – BalaiBlanc_BusinessCard” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLuca-Design-Portfolio-1.png” title_text=”KDeLuca Design – Portfolio (1)” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Solution<\/h2>\n

We developed a fresh and inviting brand identity that perfectly balances professionalism with eco-friendliness.<\/p>\n

We developed a fresh and inviting brand identity that perfectly balances professionalism with eco-friendliness. The centerpiece of the design is a thoughtfully crafted logo that encapsulates Balai Blanc’s core values and services:<\/p>\n

Circular Design:<\/strong> The main elements are enclosed in a circle, symbolizing completeness and the cyclical nature of eco-friendly practices, a signature stamp<\/p>\n

Broom Element:<\/strong> At the heart of the logo is a stylized broom, representing the company’s primary service of cleaning.<\/p>\n

Greenery:<\/strong> Foliage emerging from the broom’s handle visually reinforce the eco-responsible aspect of Balai Blanc’s services, literally integrating nature into their cleaning tools.<\/p>\n

Sparkle:<\/strong> Twinkling element around the broom head represent the shine and cleanliness achieved through Balai Blanc’s services, adding a touch of magic and effectiveness to the overall design.<\/p>\n

This logo cleverly combines the ideas of cleanliness, nature, and eco-responsibility into a single, memorable image.<\/p>\n

The color palette was carefully chosen to reinforce the brand’s values:<\/p>\n

    \n
  • Navy: Conveying trust, professionalism, and reliability<\/li>\n
  • White: Representing cleanliness and purity<\/li>\n
  • Mint Green: Emphasizing freshness and the eco-friendly nature of the business<\/li>\n<\/ul>\n

    This color combination creates a clean, refreshing look that stands out in the cleaning industry while subtly nodding to the company’s environmentally responsible practices.<\/p>\n

    <\/p>\n

    Key Deliverables<\/h2>\n
      \n
    • Logo Refresh<\/li>\n
    • Brand Board<\/li>\n
    • Website<\/li>\n
    • Business Card<\/li>\n
    • T-shirts<\/li>\n<\/ul>\n
        <\/ul>[\/et_pb_text][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-BalaiBlanc_Tshirt.png” title_text=”KDeLucaDesign – Project – BalaiBlanc_Tshirt” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-BalaiBlanc_Leaves.png” title_text=”KDeLucaDesign – Project – BalaiBlanc_Leaves” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-BalaiBlanc_BrandBoard.png” title_text=”KDeLucaDesign – Project – BalaiBlanc_BrandBoard” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ border_width_all=”1px” border_color_all=”#2F392A” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-BalaiBlanc-Car-Magnet-1.png” title_text=”KDeLucaDesign – Project – BalaiBlanc – Car Magnet (1)” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ background_color=”#2F392A” background_image=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/09\/elena-joland-D5OKi0M_djQ-unsplash-scaled.jpg” background_blend=”multiply” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row module_class=”annettepro_border” _builder_version=”4.27.0″ width_tablet=”” width_phone=”85%” width_last_edited=”on|phone” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” border_radii=”on|1px|1px|1px|1px” border_width_all=”1px” border_color_all=”#FAF5EF” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ text_font=”Playfair Display||||||||” text_text_color=”#FFFFFF” text_font_size=”79px” custom_margin=”||0px||false|false” custom_padding=”20px||0px||false|false” inline_fonts=”Vidaloka,Montagu Slab” global_colors_info=”{}” theme_builder_area=”post_content”]

        “<\/span><\/p>[\/et_pb_text][et_pb_slider _builder_version=”4.27.0″ header_font=”||on||||||” header_text_color=”#2d2d2d” header_font_size=”16px” header_line_height=”1.2em” background_color=”rgba(0,0,0,0)” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”2%||2%||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_slide admin_title=”Testomonial 1″ _builder_version=”4.27.0″ header_font_size=”19px” header_letter_spacing=”1px” header_line_height=”1.4em” body_font=”EB Garamond||||||||” body_font_size=”19px” body_letter_spacing=”0.5px” body_line_height=”1.4em” background_enable_color=”off” custom_padding=”||6%||false|false” custom_padding_tablet=”||11%||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” sticky_transition=”on” theme_builder_area=”post_content” sticky_enabled=”0″]

        Kelly created my business website from scratch. Designed the perfect logo and business card. Our whole business image was created by only her. She\u2019s dedicated, creative and takes the time to understand the needs of her clients. No matter the product or service, she can tailor to your needs. I definitely recommend her expertise and her work ethic 100%<\/em><\/p>\n

        \u2013 Tanya D<\/p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_post_nav prev_text=”Previous Project” next_text=”Next project” _builder_version=”4.16″ _module_preset=”default” title_font=”|||on|||||” title_letter_spacing=”2px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

        Clean & Naturally Green: Balai Blanc Eco-Chic Branding for Residential Cleaning ServicesBalai Blanc, an eco-responsible residential cleaning company, sought a brand identity that would reflect their commitment to cleanliness and environmental consciousness. Our goal : to create a visual language that communicated both the effectiveness of their cleaning services and their dedication to sustainable practices.Solution […]<\/p>","protected":false},"author":1,"featured_media":242223,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[28],"project_tag":[102,103,98,99,124,125],"class_list":["post-242216","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-visual-identity","project_tag-brand-board","project_tag-brand-strategy","project_tag-branding","project_tag-logo-design","project_tag-signage","project_tag-website"],"_links":{"self":[{"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project\/242216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/comments?post=242216"}],"version-history":[{"count":6,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project\/242216\/revisions"}],"predecessor-version":[{"id":242231,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project\/242216\/revisions\/242231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/media\/242223"}],"wp:attachment":[{"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/media?parent=242216"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project_category?post=242216"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project_tag?post=242216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}