{"id":242232,"date":"2021-10-04T12:03:00","date_gmt":"2021-10-04T12:03:00","guid":{"rendered":"https:\/\/kellydeluca.com\/?post_type=project&p=242232"},"modified":"2024-10-04T12:06:50","modified_gmt":"2024-10-04T12:06:50","slug":"farine-et-chocolat","status":"publish","type":"project","link":"https:\/\/kellydeluca.com\/fr\/project\/farine-et-chocolat\/","title":{"rendered":"Farine & Chocolat"},"content":{"rendered":"[et_pb_section fb_built=”1″ module_class=”annettepro_dark_background” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f5f5f5″ custom_padding=”1%||1%||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”EB Garamond||||||||” text_text_color=”#FFFFFF” header_2_font_size=”28px” header_5_font_size=”18px” text_orientation=”center” global_colors_info=”{}”]

Sweet Simplicity : Farine & Chocolat<\/span><\/h1>\n
Vintage-Modern Branding for an Artisanal Bakery<\/em><\/span><\/h5>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||11px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/Logo_broderie-01-1.png” title_text=”KDeLucaDesign – Project – Farine Et Chocolat – Logo” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”22%” custom_padding=”||20px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]

Farine & Chocolat<\/a>, a bakery specializing in cakes, cupcakes, and sweet tables, sought a brand identity that would reflect their artisanal approach and delightful offerings. Our challenge was to create a visual language that blended vintage charm with modern simplicity, appealing to both traditional pastry lovers and contemporary dessert enthusiasts.<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”15px||4px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-Farine-et-Chocolat-Business-Card.png” title_text=”KDeLucaDesign – Project – Farine et Chocolat – Business Card” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-Farine-et-Chocolat-Stickers.png” title_text=”KDeLucaDesign – Project – Farine et Chocolat – Stickers” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]

Solution<\/h2>\n

We crafted a brand identity that captures the essence of Farine & Chocolat’s delectable creations and their commitment to quality. The centerpiece of the design is a minimalist logo that strikes a perfect balance between vintage allure and modern aesthetics:<\/p>\n

Typography:<\/strong> We selected a font with a slight vintage feel, evoking the timeless appeal of traditional bakeries while maintaining a clean, modern look.<\/p>\n

Minimalist Cake Stand:<\/strong> Incorporated into the logo is a sleek, minimalist representation of a cake stand. This elegant element not only symbolizes the bakery’s specialties but also adds a distinctive and memorable visual component to the design.<\/p>\n

Rounded Rectangle:<\/strong> The entire logo, including the typography and cake stand, is encased in a rounded rectangle. This softens the overall appearance and subtly hints at the shape of a cake or baking tin.<\/p>\n

The color palette was carefully curated to reinforce the brand’s identity:<\/p>\n

\n

    \n
  • Black: Conveying sophistication and timelessness<\/li>\n
  • White: Representing purity and cleanliness in food preparation<\/li>\n
  • Mint Green: Adding a fresh, modern twist that sets Farine & Chocolat apart from traditional bakeries<\/li>\n<\/ul>\n

    Key Deliverables<\/h2>\n
      \n
    • Logo<\/li>\n
    • Brand Board<\/li>\n
    • Website Design<\/li>\n
    • Store Signage<\/li>\n
    • Stickers<\/li>\n
    • Business Card<\/li>\n
    • Attire<\/li>\n<\/ul>\n
        <\/ul>[\/et_pb_text][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-Farine-et-Chocolat-Tshirt.png” title_text=”KDeLucaDesign – Project – Farine et Chocolat – Tshirt” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/KDeLucaDesign-Project-Farine-et-Chocolat-Cupcakes.png” title_text=”KDeLucaDesign – Project – Farine et Chocolat – Cupcakes” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/10\/FarineEtChocolat_MoodBoard_2022.png” title_text=”KDeLucaDesign – Project – Farine Et Chocolat – Brandboard” _builder_version=”4.27.0″ _module_preset=”default” border_width_all=”1px” border_color_all=”#2F392A” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ background_color=”#2F392A” background_image=”https:\/\/kellydeluca.com\/wp-content\/uploads\/2024\/09\/elena-joland-D5OKi0M_djQ-unsplash-scaled.jpg” background_blend=”multiply” global_colors_info=”{}”][et_pb_row module_class=”annettepro_border” _builder_version=”4.27.0″ width_tablet=”” width_phone=”85%” width_last_edited=”on|phone” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” border_radii=”on|1px|1px|1px|1px” border_width_all=”1px” border_color_all=”#FAF5EF” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ text_font=”Playfair Display||||||||” text_text_color=”#FFFFFF” text_font_size=”79px” custom_margin=”||0px||false|false” custom_padding=”20px||0px||false|false” inline_fonts=”Vidaloka,Montagu Slab” global_colors_info=”{}”]

        “<\/span><\/p>[\/et_pb_text][et_pb_slider _builder_version=”4.27.0″ header_font=”||on||||||” header_text_color=”#2d2d2d” header_font_size=”16px” header_line_height=”1.2em” background_color=”rgba(0,0,0,0)” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”2%||2%||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_slide admin_title=”Testomonial 1″ _builder_version=”4.27.0″ header_font_size=”19px” header_letter_spacing=”1px” header_line_height=”1.4em” body_font=”EB Garamond||||||||” body_font_size=”19px” body_letter_spacing=”0.5px” body_line_height=”1.4em” background_enable_color=”off” custom_padding=”||6%||false|false” custom_padding_tablet=”||11%||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” sticky_transition=”on” sticky_enabled=”0″]

        I have been using Kelly\u2019s services for over 12 years. She was tasked with creating my logo, my website, and helping me with branding. She is an extremely attentive person who quickly grasps your needs. She is efficient and possesses boundless creativity. Kelly is an indispensable ally to the success of my business with her advice and expertise.<\/em><\/p>\n

        \u2013 M\u00e9lissa D<\/p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav prev_text=”Previous Project” next_text=”Next project” _builder_version=”4.16″ _module_preset=”default” title_font=”|||on|||||” title_letter_spacing=”2px” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

        Sweet Simplicity : Farine & Chocolat Vintage-Modern Branding for an Artisanal BakeryFarine & Chocolat, a bakery specializing in cakes, cupcakes, and sweet tables, sought a brand identity that would reflect their artisanal approach and delightful offerings. Our challenge was to create a visual language that blended vintage charm with modern simplicity, appealing to both traditional […]<\/p>","protected":false},"author":1,"featured_media":242244,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[27,119,28],"project_tag":[],"class_list":["post-242232","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-website-design","project_category-brand-strategy","project_category-visual-identity"],"_links":{"self":[{"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project\/242232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/comments?post=242232"}],"version-history":[{"count":4,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project\/242232\/revisions"}],"predecessor-version":[{"id":242247,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project\/242232\/revisions\/242247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/media\/242244"}],"wp:attachment":[{"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/media?parent=242232"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project_category?post=242232"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/kellydeluca.com\/fr\/wp-json\/wp\/v2\/project_tag?post=242232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}