Connecting Body and Brand : MYOKORPÖ
Crafting a minimalist brand identity that embodies the interconnected approach of osteopathy.
MYOKORPÖ, an osteopathy practice, sought a visual identity that would reflect the precision and holistic nature of their work. Our challenge was to create a brand that communicated professionalism and body awareness through minimalist design.
Solution
We developed a cohesive brand identity that embodies the meticulous and interconnected nature of osteopathy. The design centers around a minimalist logo, complemented by two key visual elements: a hexagon-heart symbol and an angular graphic pattern. These elements symbolize the interconnectedness of body systems and the caring nature of osteopathic practice.
Minimalist Logo: A clean, simple logotype that reflects the precision of osteopathic practice.
Hexagon-Heart Element: We designed a unique symbol composed of three overlapping hexagons that form a heart shape. This element symbolizes the interconnectedness of body systems and the caring nature of osteopathic practice. It’s versatile and used across various brand applications.
Angular Graphic Pattern: We designed a unique angular pattern symbolizing the interconnectedness of the body’s systems. This pattern serves as a versatile graphic element across various brand applications.
Color Palette: We chose a sophisticated and earthy color scheme:
The color palette, featuring black, olive green, and greige as main colors, with white and gray as supporting hues, conveys professionalism, natural healing, and a sense of calm balance. This sophisticated and earthy scheme aligns perfectly with MYOKORPÖ’s approach to holistic health
Key Deliverables
- Logo Design
- Brand Board
- Website Design
- Signage Design
- Clothing Designs
