Clean & Naturally Green: Balai Blanc
Eco-Chic Branding for Residential Cleaning Services
Balai Blanc, an eco-responsible residential cleaning company, sought a brand identity that would reflect their commitment to cleanliness and environmental consciousness. Our goal : to create a visual language that communicated both the effectiveness of their cleaning services and their dedication to sustainable practices.
Solution
We developed a fresh and inviting brand identity that perfectly balances professionalism with eco-friendliness.
We developed a fresh and inviting brand identity that perfectly balances professionalism with eco-friendliness. The centerpiece of the design is a thoughtfully crafted logo that encapsulates Balai Blanc’s core values and services:
Circular Design: The main elements are enclosed in a circle, symbolizing completeness and the cyclical nature of eco-friendly practices, a signature stamp
Broom Element: At the heart of the logo is a stylized broom, representing the company’s primary service of cleaning.
Greenery: Foliage emerging from the broom’s handle visually reinforce the eco-responsible aspect of Balai Blanc’s services, literally integrating nature into their cleaning tools.
Sparkle: Twinkling element around the broom head represent the shine and cleanliness achieved through Balai Blanc’s services, adding a touch of magic and effectiveness to the overall design.
This logo cleverly combines the ideas of cleanliness, nature, and eco-responsibility into a single, memorable image.
The color palette was carefully chosen to reinforce the brand’s values:
- Navy: Conveying trust, professionalism, and reliability
- White: Representing cleanliness and purity
- Mint Green: Emphasizing freshness and the eco-friendly nature of the business
This color combination creates a clean, refreshing look that stands out in the cleaning industry while subtly nodding to the company’s environmentally responsible practices.
Key Deliverables
- Logo Refresh
- Brand Board
- Website
- Business Card
- T-shirts
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