Sustainable Elegance: K2 Rénovation

Elevating a construction brand through refined design and eco-conscious aesthetics

K2 Rénovation, a leader in sustainable construction, sought to refine their visual identity as they expanded into the European market. I was tasked to refresh their logo and enhance their brand elements to reflect their commitment to eco-friendly practices and premium wood craftsmanship.

Solution

We refreshed the existing logo, enhancing its sophistication while ensuring a smooth evolution from the previous design. The refresh involved several key elements:

Font Refinement: We carefully refined the fonts used in the previous logo, maintaining brand recognition while adding a touch of modernity.

Redesigned ‘K’: We reshaped the ‘K’, overlapping its legs to resemble “un équerre” (a square or set square in English), a nod to precision in construction and design.

Symbolic ‘2’ Placement: We centered the ‘2’ at the intersection of the K’s legs,
symbolizing how the owners, Kim and Kevin, are at the core of the business. This thoughtful detail adds a personal touch to the logo, reflecting the company’s leadership and values.

Building Element: We incorporated a box element to represent a home or building, symbolizing K2 Rénovation’s core business in construction and renovation.

Key Deliverables

  • Logo Refresh
  • Brand Board
  • Presentation Deck
  • Social Media Graphics
  • Business Card Design
  • Custom Bags & T-shirts

    “

    I worked with Kelly on refreshing my company’s branding. She knew exactly how to take it to another level for a more professional look. She has a great ability to see branding holistically and to think ahead about all the touchpoints to ensure everything is adapted. She has the Big Picture Vision. She also organized all my elements on Canva, which allows for working independently afterwards and saving on fees. A good return on investment. With her templates, I am now able to create visuals by myself. Working with Kelly is a guarantee of quality, professionalism, and propulsion for your business.

    – Kim M.