Objective

Creating a personal brand is always a journey of self-reflection, but for me, designing the Kelly De Luca Design & Co. brand became a deeply personal tribute and a statement of resilience. With over 20 years in brand and graphic design, I needed an identity that not only showcased my expertise but also honored my roots and celebrated new beginnings

The Logo

The final logo for Kelly De Luca Design & Co. prominently features my last name, De Luca, honoring my family heritage and my father’s memory. The ampersand takes center stage, not just as a grammatical conjunction, but as a personal symbol of continuity and endless possibilities.

The typography is clean and modern, reflecting professionalism, while the stylized ‘i’ and ‘o’ form an visual interest making it more unique.